The Winning Mantra (The Winning Mantra) was retained by one of the top 5 software service companies in India to address the challenges it faced in the recruitment of engineering graduates from college campuses. The company was struggling to recruit tens of thousands graduates it wanted to hire every year and was unable to compete with other IT service companies for the best talent. The company also faced difficulty in mobilizing internal interviewers in a short time. Employees were unwilling to take up this work due to other priorities. Additionally, the company was incurring high direct and indirect costs by using internal interviewers. To address these challenges, the company decided to outsource the interviewing process to The Winning Mantra in North India.
Achievements of The Winning Mantra
The Winning Mantra nurtured a team of over 40 interviewers with extensive interviewing experience drawn from the corporate, academic, and defence backgrounds. The experts of The Winning Mantra trained interviewers to assess the competencies specified by the client. The Winning Mantra developed an interviewing manual to standardize the process. The Winning Mantra also institutionalized a quality assurance process to ensure that the assessment of candidates met the criteria specified by the client.
The Winning Mantra mobilized interviewers as and when required by the client for conducting on-campus interviews across hundreds of campuses all over North India. The team interviewed over 20,000 candidates every year from 2004 to 2008 before a sharp decline in its requirement consequent to the sub-prime crisis.
Impact
By outsourcing the interviewing process to The Winning Mantra, the client was able to streamline their campus recruitment process, reducing delays and ensuring they secured top talent ahead of their competitors. The standardized interviewing manual and quality assurance processes ensured high-quality assessments, while the flexible mobilization capabilities reduced the burden on internal resources and lowered costs. Overall, this strategic partnership enabled the client to maintain a competitive edge in a highly competitive recruitment landscape.
